Press Release 8.1.2010

The nationally recognized Aesthetic Builder Seminars have just unveiled the new Skin Health For Life™ series featuring the HydraFacial™ and Dr. Zein Obagi's new ZO® Skin Health Line. The series teaches the fundamentals for transitioning from an aesthetic practice to a Skin Health Center™.

The first of these seminars was held on July 19th at the King Harbor Yacht Club in Redondo Beach. Over 70 attendees enjoyed food, gift giveaways, and free HydraFacial™ treatments against the beautiful ocean sunset.

Greg Stickley, with over 20 years of experience in the aesthetic industry, spoke on behalf of Edge Systems, teaching his methodology for creating successful aesthetic practices. His marketing strategies addressed how to improve practices' competitive edge, how to consistently gain new clients, and how to keep those clients coming back monthly.

Zein Obagi, MD is a world-renowned Board Certified Diplomat of the American Board of Dermatology with over 30-years of experience in dermatology, cosmetic dermatology, skin rejuvenation, and cosmetic surgery. Dr. Obagi developed the concept of Skin Health Restoration and the standard by which skin conditions can be successfully treated regardless of skin color or age.

Dr. Obagi, also a HydraFacial™ treatment provider, attested to the significance and effectiveness of the HydraFacial™ procedure. He ranked the HydraFacial™ as the top procedure among his Beverly Hills clients, and he spoke on the importance of maintaining healthy skin through monthly HydraFacial™ procedures with take-home skin care to maintain and augment results.

He introduced his new ZO® Skin Health Line and discussed the benefits and results. The line includes the Oclipse™ Sunscreen that attendees sampled – the antioxidants and natural melanin make this a truly unique formula.

The HydraFacial™ and the ZO® line are the optimal treatment combination for any practice. The ZO® line allows you to capture more profits from your high-end clientele. The HydraFacial™ opens up the middle-income range, allowing your potential client base to expand enormously.